ICONS in EA SPORTS™ FC are the legends of the game on the pitch. FC 26 is driven by the players of the game on the sticks. And thus, this year’s class of ICONS was the most fan requested in history. To celebrate that, we needed to make a campaign that placed the voice of the FC community at the center of it. Conversation, both online and IRL, drove all aspects of this campaign: the announce film, imagery, and copy. And it all comes down to our tagline, “The ICON is Yours.”